This is your "Project's Short Description". Successful campaigns use this section to describe their organization's cause and fundraising goal (e.g. Our charity focuses on feeding the homeless within our community. By contributing to our cause, you will be helping us to nourish both body and soul while instilling hope and promoting positive change in the lives of the needy). Be sure to make it eye-catching and informative. It is best to keep it only a few sentences long like this example. Keep it short and to the point; but remember that in this section you are creating a first impression for potential contributors, so make it a positive one that makes them want to engage more with your cause.